Danville residents may soon have another opportunity to run locally if the Town Council adopts a proposal by a local business.
At a Feb. 12 study session, Forward Motion Sports Owner Marty Breen proposed the Danville Devil Mountain Run -- a fun run, 5K and 10K hill climb that would replace the recently cancelled Devil Mountain Run. The annual event would replicate Devil Mountain from a route and logistic perspective.
"We would like to have an event in Danville which promotes health and wellness in the community," Breen wrote in a letter to the town. "We would like to create our event not just for elites to come out and race, but for families to come out and run, walk and hike and seniors to come out and walk and hike."
Forward Motion's Wednesday night run regularly draws 50 to 150 people, Breen noted, and the proposed Devil Mountain race should draw approximately 2,000 participants. Forty percent of runners would be local to Danville, 30 percent from surrounding cities, 20 percent from the greater East Bay and the remaining 10 percent from out of the area. Breen also expects two or three 5K participants for every one 10K participant.
"We also will have 200 volunteers involved in preplanning, setup, day of activities and/or clean up. These will most likely all come from the community and build a great sense of character and pride in doing good for the town which ties in to another main goal for the council of 'positive community appearance,'" Breen wrote.
Danville Devil Mountain would be sponsored by local businesses who would, in turn, promote the run through sales and special events. Breen added that he hoped to have a "swag bag" for each participant filled with deals from the sponsors.
"Having local sponsors participating ties in directly to the town's promotion of economic vitality and growth," Breen noted. "If just 50 percent of the participants take part in the pasta feed of post race meals that is an extra 1,000 meals for the downtown that ma have
otherwise not occurred."
The Town Council and other Danville officials were receptive to the Danville Devil Mountain Run and asked for the item to be put on the agenda for the next Council meeting, Economic Development Manager Jill Bergman said.
If approved, the Council would need to get street closures in place in order to begin advertising and marketing. The run would take place on May 5.
At its next meeting, the Town Council will consider cost recovery and the opportunity for other applications, as well as impacts upon emergency response, timeliness of the proposal and whether the request is consistent with established goals and practices related to street closures.